Most all businesses do customer service surveys to make sure all their customers are happy and sometimes they send them in the mail and sometimes you can fill them out at the counter and drop them in the mail. Customer surveys give important feedback to the business owner or corporation on ways they can improve their services and products.
In the franchising industry it is equally important to make sure all your vendor partners, franchisees and team of consultants are happy with how things are going. For the franchisor, the franchisees are their customer. It is important to do franchisee surveys to make sure you are on the right track. Having been the franchisor founder of my own franchising company I cannot tell you how valuable such in formal surveys were to me.
However, since I was the founder there were certain things that franchisees would not tell me and this is why you need an outside consultant to help you do surveys with your franchisees. You need to know in advance if problems are developing and you need the feedback to keep the team happy so they can stay efficient and win in the marketplace.
Additionally, with new software available in you can probably do this online and have the information back to you in real time. There are many companies that do this for the franchising industry. Perhaps you'll consider all this in 2006.
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